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Laura Jones of Y&R shares her insights on some of the techniques she learned from attending our workshop "The Art of the Pitch," presented in partnership with ABC during New York City's Advertising Week earlier this month. We customized this workshop to blend comedy fundamentals that double as professional skills to give advertisers a competitive advantage. On the Y&R blog, Laura highlights some key takeaways:

Spend Time Nurturing Other People's Ideas 

Take time to play out other people's ideas before you pitch your own. 

"By the end of the session, assess which paths have the most potential and then collaborate to flesh those out. Bonus, if an even amount of time is spent nurturing everyone's idea then when it's time to walk away from some of them, people will be more willing to work on someone else's idea if they feel like they've been heard."

Remember The Phrase "Yes, and"

Affirming and building on others' ideas is powerful.

"You've probably heard this one before, but it bears repeating for the simple fact that it's just more fun to come up with ideas with people who say "Yes" than people who say "No" 

Don't Downplay Concerns 

Downplaying someone's question or concern is like saying "No."

"According to the UCB, people stop listening once you tell them they are wrong. Instead, acknowledge their concern and then think of a solution that doesn't diminish [it]."

To read the full article click here